Too often, it is assumed that those outside of the health insurance industry won’t or can’t understand all the factors that go into making an informed decision about employee group benefits. Unfortunately, it has become commonplace for some agencies to place their clients with companies and plans that better suit the habits and convenience of the agency, rather than the needs of the client.
Meet Fritz Kraft

Fritz Kraft – Owner
Fritz Kraft is the owner of Lucent Insurance Services and brings his early years of experience as a health insurance carrier and group-health wholesaler to the agency. This background gives Fritz in-depth knowledge of claims processing and carrier operations. He has extensive contacts within the insurance carrier community and knows how and where to apply pressure to get things done.
Fritz is an engaging and informative presenter who values personal attention; and believes that all clients deserve his best. From small, employee benefits meetings to large, information sessions he is tireless in his desire to explain the relevant details.
His personal commitment to client satisfaction, extends to his team as well and continues long after the ink has dried. To Fritz, it is ALWAYS about the on-going relationship.
About Lucent Insurance Services
At Lucent Insurance Services, we take a different approach. We believe a well-informed client is ultimately a happy client. Educating you on the fundamentals of employee benefits, commercial insurance, health insurance, and the latest significant trends in the market.
During our initial conversation we will address your immediate questions and clarify your goals. In doing this we can either provide a quote or schedule a follow-up meeting to go into more detail. It is all up to you. We certainly hope you will be in touch.